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Recruitment shortfall among wine drinkers in the US and China [infographic]
The US and China wine markets are experiencing decreasing levels of recruitment of new wine drinkers. How can wine businesses engage with legal drinking age (LDA) Gen Z wine drinkers?
(Click on the infographic to enlarge it)
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Wine category becomes more egalitarian as consumer wine knowledge declines
Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly appear.
In terms of global wine…
China’s wine market enters its third age
Following China’s prestige-dominated first wine age, the 2010s were characterised by a growing culture of wine as both an everyday drink and as a gift at the major festivals. With Covid curtailing socialising including family events, consumer…
How will consumer needs prompt wine ecommerce models to evolve post Covid-19?
The wine category has always been a jump ahead of most other beverage alcohol categories in terms of ecommerce. The pandemic heightened consumer needs for convenience and belonging, boosting wine ecommerce. How might this change going forward?
A…
Younger LDA wine drinkers in the US seek reassurance cues from wine labels
When focusing on our target wine consumers, we often default to one of two archetypes – a younger, hip, urban dweller, typically holding down some kind of digital or creative job or, an educated, high earning, well respected, thoughtful and…
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