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What will happen to Australia’s new Millennial wine drinkers in 2022?
Over the past 2 years, countries around the world have had a similar problem – the Covid-19 pandemic – but have dealt with it in a variety of ways. While some markets have adopted a much less stringent approach to controlling the…
The Covid accelerated shift to local wine is set to continue
A consistent theme of consumer marketing manuals is the exhortation to remain ‘close’ to your customers. The meaning of this closeness has evolved over recent decades in developed world fast-moving consumer goods (FMCG) markets.…
Millennials drive the sparkling wine category
Sparkling wine embraces a wide spectrum from the ultra-luxury to the everyday, but its traditional role has remained one of social joy – celebrating togetherness and often marking a notable moment in life. It’s therefore hardly surprising…
Wine category becomes more egalitarian as consumer wine knowledge declines
Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly appear.
In terms of global wine…
Press release: New Wine Intelligence COVID-19 Impact Report reveals Australian wine consumption is holding up but spend per bottle is down with many wine drinkers being cautious about going out once lockdown is over
For immediate release: 23rd April 2020
BEGINS:
New Wine Intelligence COVID-19 Impact Report reveals Australian wine consumption is holding up but spend per bottle is down with many wine drinkers being cautious about going out once lockdown…
Press Release: Young consumers in Australia are more comfortable buying wine in alternative size formats compared to their older peers, according to a new report by Wine Intelligence
For Immediate Release: Thursday 12 April 2018
Young consumers in Australia are more comfortable buying wine in alternative size formats compared to their older peers, according to a new report by Wine Intelligence
The most recent report published…
Press Release: Continued growth in the number of drinkers in Australia who are enjoying sparkling wine, according to a new Wine Intelligence report
The number of Australian consumers who drink sparkling wine at least once per month has increased to 5.7 million, according to the latest report by Wine Intelligence, Sparkling Wine in the Australian Market 2017.
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