Multimarket - Page 2 of 3 - Wine Intelligence

March 29, 2022

Five considerations for investing in the no-alcohol and lower alcohol wine sectors in 2022

For brand managers and innovation leaders in the wine category who like a challenge, the no-alcohol and lower alcohol wine sectors represent, respectively, the Everest and K2 of the industry. Nothing is more exciting – and frustrating –…

March 8, 2022

When will sustainability matter to wine consumers?

The concept of sustainability – in all its forms and definitions – has become a powerful driver of consumer sentiment in recent years. Brands from categories as diverse as airlines and accountancy firms have rushed to burnish their…

February 16, 2022

Wine businesses must focus on the ‘100-year life’ to drive mid- and long-term success

A lot of recent media attention has focused on the demographic crisis looming in the wine category. And for good reason: the numbers are scary. In late 2020, Wine Intelligence, a division of IWSR Group, undertook an analysis of its long-run…

September 28, 2021

UK Portraits 2021 blank - Press release: IWSR announces acquisition of Wine Intelligence

Press Release: South Korea Closes in on the US as Most Attractive Global Wine Market

For immediate release: September 2021 BEGINS: New Global Compass 2021 Report from Wine Intelligence Measures and Ranks Market Attractiveness for Wine in 50 Key Countries London – The United States has once again topped the list…

September 14, 2021

Which key macro factors are driving the global wine Industry in 2021?

In Wine Intelligence’s recently published Global Wine Market Attractiveness Rankings, the US was named as the world's most attractive wine market in 2021. While the impact of Covid-19 continues to shape the wine industry - and wine…

September 8, 2021

South Korea closes in on the US as most attractive global wine market

Back in April 2020, at the height of the first global Covid lockdown, the wine category was understandably nervous. One of its key routes to market – on-premise – was shut; going to the shops was difficult (and, in some cases, a danger…

August 18, 2021

Wine category becomes more egalitarian as consumer wine knowledge declines

Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly appear. In terms of global wine…

April 28, 2021

Press release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide

For immediate release: 28th April 2021 BEGINS: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide Building on feedback from over 25,000…

January 18, 2021

Press release: IWSR announces acquisition of Wine Intelligence

For immediate release: 18 January 2021 IWSR announces acquisition of Wine Intelligence London, UK - IWSR Drinks Market Analysis, the leading authority on the worldwide beverage alcohol industry, today announced the acquisition of London-based…

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