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Eastern European 450x450 - Press release: Wine category success in key Eastern European wine markets driven by younger generation and growing connection with sparkling wine

Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
Eastern European 450x450 - Press release: Wine category success in key Eastern European wine markets driven by younger generation and growing connection with sparkling wine

Poland’s wine market has demographics on its side

Until relatively recently, Poland’s wine market was a marginal player amid the large consumption markets in Europe. During the Cold War, it was rare to see wine in bars and on dinner tables – vodka and beer were the alcohols of choice.…
Eastern European 450x450 - Press release: Wine category success in key Eastern European wine markets driven by younger generation and growing connection with sparkling wine

Press release: Wine category success in key Eastern European wine markets driven by younger generation and growing connection with sparkling wine

For immediate release: Monday 12th November 2018 Imported wine is starting to make a comeback in Russia as the economy revives, led by growing interest among younger consumers in sparkling wine, according to latest Wine Intelligence research…