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Portugal Landscapes 450x450 - Press release: Premiumisation trend takes hold in Portugal

Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
Portugal Landscapes 450x450 - Press release: Premiumisation trend takes hold in Portugal

Understanding the Portuguese Wine Consumer

  Wine in the Portuguese market was a success story pre-pandemic, but has suffered from closure of the on-trade and lack of tourism during Covid. Wine is expected to recover strongly over the next five years. In the post-Covid world,…
Portugal Landscapes 450x450 - Press release: Premiumisation trend takes hold in Portugal

Interest in exclusive-label wines drives competition in the Portuguese wine market

  Wine in the Portuguese market was a success story pre-pandemic, but has suffered from closure of the on-trade and lack of tourism during Covid. Wine is expected to recover strongly over the next five years. In the post-Covid world,…
Portugal Landscapes 450x450 - Press release: Premiumisation trend takes hold in Portugal

Press release: Premiumisation trend takes hold in Portugal

For Immediate Release: 2 March 2020   BEGINS Premiumisation trend takes hold in Portugal as regular wine consumers embrace higher prices and become move involved in the category, according to the latest Wine Intelligence report The…