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JuP article thumbnail 450x450 - Growing opportunity for lower alcohol wine in the US market

Still wine needs to look to the success of sparkling wine in Norway

Covid border restrictions in Norway triggered a surge in domestic wine sales as drinkers were unable to access the border shops in neighbouring Sweden or travel retail outlets and had to source their wine domestically. Monopoly sales of still…
JuP article thumbnail 450x450 - Growing opportunity for lower alcohol wine in the US market

Key Triggers to Online Wine Purchasing

  With so much information to convey, wine buying is often a complex process, making the digital environment ideally suited to selling it. The wine industry was quick to recognise this, giving the sector a head start over other alcoholic…
JuP article thumbnail 450x450 - Growing opportunity for lower alcohol wine in the US market

Singapore emerges as a gateway market for premium wine

  While the talk in western economies is all about inflation, recession and strained household budgets, such concerns are not top of mind in many Asian economies – at least not yet. Brand owners in the wine industry, especially those selling…
JuP article thumbnail 450x450 - Growing opportunity for lower alcohol wine in the US market

Can sustainable wine survive a cost of living crisis?

  In many ways, it feels like the concept of sustainability in the era of climate change was made for the wine industry. It is also true to say that the wine industry has been talking about, and trying to mitigate, climate change for far…
JuP article thumbnail 450x450 - Growing opportunity for lower alcohol wine in the US market

Can sparkling wine fizz in inflationary times?

  Traditionally, tough economic times have meant tough times for the sparkling wine category. The recessions of the early 2000s and 2008-09 coincided with declines in volume and value of sparkling wine, particularly for Champagne.   During…
JuP article thumbnail 450x450 - Growing opportunity for lower alcohol wine in the US market

How wine can keep its lead in e-commerce

While the Covid era is still very much in evidence – just ask the residents of Shanghai - its effects are now receding in most of the world’s major markets. This week, the wine world met again at ProWein, for the first time since 2019,…
JuP article thumbnail 450x450 - Growing opportunity for lower alcohol wine in the US market

Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
JuP article thumbnail 450x450 - Growing opportunity for lower alcohol wine in the US market

Press Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully Rebound

For immediate release: May 2022 BEGINS:  2022 Wine Intelligence Global Wine Brand Power Index also Reveals that Yellow Tail and Casillero del Diablo Remain the Most Powerful Wine Brands Globally   London – Building on feedback…
JuP article thumbnail 450x450 - Growing opportunity for lower alcohol wine in the US market

Growing opportunity for lower alcohol wine in the US market

As has been well documented, consumer interest in moderating consumption of alcohol has been steadily increasing over the past decade, creating a long-term market opportunity for, amongst other things, lower alcohol wine. And yet, so far, wine…