Archive for category: Marketing

Search:

OR

Marketing image 450x450 - Press release: Wine Intelligence highlights five focus areas for wine marketers during and after COVID-19

Five considerations for investing in the no-alcohol and lower alcohol wine sectors in 2022

For brand managers and innovation leaders in the wine category who like a challenge, the no-alcohol and lower alcohol wine sectors represent, respectively, the Everest and K2 of the industry. Nothing is more exciting – and frustrating –…
Marketing image 450x450 - Press release: Wine Intelligence highlights five focus areas for wine marketers during and after COVID-19

Older, more affluent consumers drive the US wine market

  Although the wine category in the US holds an 11% volume share – equal to that of spirits – the category’s future is facing a number of challenges. Wine volumes in the US are expected to continue on a downward trajectory, especially…
Marketing image 450x450 - Press release: Wine Intelligence highlights five focus areas for wine marketers during and after COVID-19

Does social media impact wine choice?

  Although wine influencers on social media platforms such as TikTok and Instagram are becoming increasingly prevalent, regular wine drinkers in markets including the US, China and the UK continue to rely more heavily on friends and family…
Marketing image 450x450 - Press release: Wine Intelligence highlights five focus areas for wine marketers during and after COVID-19

Wine category becomes more egalitarian as consumer wine knowledge declines

Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly appear. In terms of global wine…
Marketing image 450x450 - Press release: Wine Intelligence highlights five focus areas for wine marketers during and after COVID-19

Press release: Wine Intelligence highlights five focus areas for wine marketers during and after COVID-19

For immediate release: 20th April 2020  BEGINS   Wine Intelligence CEO Lulie Halstead reflects on five key focus areas for wine marketers during and after COVID-19, based on the evidence presented in a range of marketing theory…