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JuP article thumbnail 450x450 - Older, more affluent consumers drive the US wine market

Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
JuP article thumbnail 450x450 - Older, more affluent consumers drive the US wine market

Press Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully Rebound

For immediate release: May 2022 BEGINS:  2022 Wine Intelligence Global Wine Brand Power Index also Reveals that Yellow Tail and Casillero del Diablo Remain the Most Powerful Wine Brands Globally   London – Building on feedback…
JuP article thumbnail 450x450 - Older, more affluent consumers drive the US wine market

Growing opportunity for lower alcohol wine in the US market

As has been well documented, consumer interest in moderating consumption of alcohol has been steadily increasing over the past decade, creating a long-term market opportunity for, amongst other things, lower alcohol wine. And yet, so far, wine…
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How can wine brands survive the looming consumer spending crunch?

Consumers hunkering down for the coming waves of cost of living increases, inflation and falling real incomes, are starting to reflect on some tough choices. If money is tight, what elements of the lifestyle stay, and what go? Clearly there…
JuP article thumbnail 450x450 - Older, more affluent consumers drive the US wine market

Wine’s ‘natural’ benefits are the key to success in 2022 and beyond

“Natural” wine is a relatively new term to many wine consumers around the world, and one in which they are showing a strong interest. The concept of natural wine tops the Wine Intelligence Alternative Wine Opportunity Index in 2022 –…
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How wine businesses can prosper in an era of uncertainty

  Business as usual is no longer. For the global wine sector, the uncertainty of the 2020s is in stark contrast to the relative stability of the preceding three decades, which saw a rising tide of global wine trade on the back of reducing…
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Five considerations for investing in the no-alcohol and lower alcohol wine sectors in 2022

For brand managers and innovation leaders in the wine category who like a challenge, the no-alcohol and lower alcohol wine sectors represent, respectively, the Everest and K2 of the industry. Nothing is more exciting – and frustrating –…
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When will sustainability matter to wine consumers?

  The concept of sustainability – in all its forms and definitions – has become a powerful driver of consumer sentiment in recent years. Brands from categories as diverse as airlines and accountancy firms have rushed to burnish their…
JuP article thumbnail 450x450 - Older, more affluent consumers drive the US wine market

Older, more affluent consumers drive the US wine market

  Although the wine category in the US holds an 11% volume share – equal to that of spirits – the category’s future is facing a number of challenges. Wine volumes in the US are expected to continue on a downward trajectory, especially…