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Why has our relationship with wine changed in the Covid era?
Like it or not, citizens of the world are participating in a giant, unprecedented, ‘natural experiment’ – the Covid pandemic. Enforced changes in our everyday behaviour have had multiple impacts across markets and categories. Some…
WINE INTELLIGENCE’S INDUSTRY PREDICTIONS FOR 2022
The festive season comes with many traditions, one of which is the Wine Intelligence annual predictions for the wine industry in the coming year. Our predictions in December 2020 could be judged as reasonably insightful without being…
Global wine industry predictions for 2021 – how did we do?
Our annual exercise in soothsaying 12 months ago predicted investment and upheaval in e-commerce, more wine in cans, plus growth in the ‘wine seltzer’ category. So what did 2021 bring?
After the rollercoaster of 2020, our main prediction…
The Covid accelerated shift to local wine is set to continue
A consistent theme of consumer marketing manuals is the exhortation to remain ‘close’ to your customers. The meaning of this closeness has evolved over recent decades in developed world fast-moving consumer goods (FMCG) markets.…
The great ‘natural experiment’: How has consumer behaviour with wine changed during 2020 and 2021
The 2021 Nobel prize in the field of economics was awarded to three academics (Card, Angrist and Imbens) who have provided us with new insights about both labour and education and shown how to use natural experiments to better understand…
Female premium wine drinkers drive growth in the US wine market
The growth of wine volume in the US wine market in 2020 and 2021 – by approximately +1% each year – has largely been driven by an increase in the volume of premium wine consumed, according to IWSR data. However, the population of…
What are the opportunities for the no/low-alcohol wine category?
Consumer interest in more moderate drinking has been steadily increasing over the past decade, creating a potential long-term market opportunity for low-alcohol and no-alcohol wines. However thus far, wine with less alcohol in it, and for that…
New behaviours driving wine market opportunities in the UK
Following a long-term decline, wine consumption volume in the UK was boosted by the pandemic, with wine increasing enjoyed at at-home, particularly during non-food occasions. Although wine will adjust downwards in the short term, the longer-term…
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