Posts
Opportunities for China’s wine market
While the topline volume numbers for China's grape-based wine market are declining - the market recorded double digit volume losses in 2021 - Chinese consumers are becoming more knowledgeable about their wine, and are spending more on it…
When will sustainability matter to wine consumers?
The concept of sustainability – in all its forms and definitions – has become a powerful driver of consumer sentiment in recent years. Brands from categories as diverse as airlines and accountancy firms have rushed to burnish their…
How does wine consumer behaviour in Hong Kong differ from that in China?
One of the fundamental truths about wine consumer behaviour is that, in general, the characteristics of a given geographical market reflect the unique combination of cultural, political, economic, and social factors that have been at work for…
Does social media impact wine choice?
Although wine influencers on social media platforms such as TikTok and Instagram are becoming increasingly prevalent, regular wine drinkers in markets including the US, China and the UK continue to rely more heavily on friends and family…
Recruitment shortfall among wine drinkers in the US and China [infographic]
The US and China wine markets are experiencing decreasing levels of recruitment of new wine drinkers. How can wine businesses engage with legal drinking age (LDA) Gen Z wine drinkers?
(Click on the infographic to enlarge it)
You may…
China’s wine market enters its third age
Following China’s prestige-dominated first wine age, the 2010s were characterised by a growing culture of wine as both an everyday drink and as a gift at the major festivals. With Covid curtailing socialising including family events, consumer…
Press Releases
Press release: China’s imported wine market
For Immediate Release: Wednesday 4 July 2018
China’s imported wine market being driven by strong Australia performance and growing online retail influence, according to the new Wine Intelligence China Landscapes 2018 report
Wine Intelligence’s…